I grew up primarily as part of the MTV generation. I remember watching the music video of "What's Going On" back then on MTV, and recall thinking how cool it was. Catchy and stellar. So many artists coming together for one cause, reminding me of the We Are The World era prior. I never really knew back then that "What's Going On" was recorded to benefit AIDS programs... nor did I ever fathom that it would hit so close to home.
It was apparently written by Renaldo "Obie" Benson, Al Cleveland, and Marvin Gaye and became the title track of Gaye's groundbreaking 1971 Motown album What's Going On. Designed with a somber jazz-inspired tone, "What's Going On" was initially conceptualized to address the political and social troubles of the world and black-on-black crime in a soulful, introspective way.
The song has also been covered by other artists, notably Cyndi Lauper, whose version reached #12 on the pop singles charts in 1987. It was the third single released by Cyndi Lauper from her second album True Colors.
In October 2001, a group of popular recording artists under the name "Artists Against AIDS Worldwide" released an album containing multiple versions of the song to benefit AIDS programs in Africa and other impoverished regions. The album contained that single along with 8 additional remixes. Recorded just before the September 11, 2001 attacks, it was decided that a portion of the song's proceeds would benefit a September 11 fund, as well as the Artists Against AIDS Worldwide.
Back then, the more recognizable faces for me were Christina Aguilera, Britney Spears, the Backstreet Boys, and Gwen Stefani. But they were just the tip of the stellar iceberg. Other artists who shared the advocacy were Bono, Destiny’s Child, Alicia Keys, N Sync, Mary J. Blige, Jennifer Lopez, Eve, Nelly, Darren Hayes of Savage Garden, Monica, Nelly Furtado, Nona Gaye, Ja Rule, Lil Kim, P. Diddy, Tboz and Chili of TLC, Usher, and Fred Durst of Limp Bizkit, among others, altogether sending messages that included Stop Global AIDS, Treat the People and Drop the Debt. Check it out. Be amazed.
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